Actresses Priyanka Chopra Jonas, Deepika Padukone and Sara Ali Khan have won Instagrammers of the Year 2019, which acknowledges Instagram's most engaging community members across the country. The winners represent individuals who have best embraced Instagram, by using its Stickers, Stories, Feed, Live and IGTV. With 39 million followers, a global fan base, and many international projects, Bollywood diva, Priyanka emerged as the 'Most Followed Account' this year.
Star cricketer Virat Kohli has emerged as the most 'Engaged Account of the Year'. He provides a sneak peak to the locker room drama, to his gruelling training sessions or an off-field selfie with his wife.
As for Deepika, her impromptu boomerangs at the Cannes Film Festival, flamboyant Instagram stories, slo-mo videos while catching a flight or an 'Ask Me Anything' sessions with fans, has won her the 'Storyteller of the Year' honour.
"Well, what I really cherish about social media is the fact that it gives me the opportunity to interact with my fans directly and connect in a way that is personal and authentic. And considering I'm someone who doesn't say much with words, but more through emotions, I think photographs are a great way for me to express myself," she said in a statement.
Young actress Sara made her Instagram debut in 2018 and has won 'Rising Star Award' for growing her fan base on the community significantly through the year.
"Instagram is a platform that allows me to be myself and to stay connected with audiences in the most direct and organic way. Not to mention it also allows me to salivate over great food, look at interesting and new places to travel to and of course stalk people," Sara said.
Content creators across food, fashion and entertainment were also lauded. These included Chef Pooja Dhingra, comedian-singer Bhuvan Bam and fashionista Sejal Kumar.