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Dangal: Aamir's marketing plan to keep his movie different from Salman’s ‘Sultan’

It seems superstar Aamir Khan is leaving no stone unturned to make his upcoming ‘Dangal’ a huge hit. And his close friend Salman Khan’s ‘Sultan’ might have to do something with it. If media reports

India TV Entertainment Desk, New Delhi [ Published on: July 26, 2016 23:47 IST ]
Dangal and Sultan
Dangal and Sultan

It seems superstar Aamir Khan is leaving no stone unturned to make his upcoming ‘Dangal’ a huge hit. And his close friend Salman Khan’s ‘Sultan’ might have to do something with it.

If media reports are to be believed, Aamir is brainstorming to change the marketing strategy of the movie. Reportedly, Aamir is thinking of making the movie’s promotions revolve around women empowerment and not wrestling.

Reportedly, Aamir feels that ‘Sultan’ has talked about wrestling a lot and it is time for him to give another angle to his movie.

Also Read: Beyond reel: Here’s how Salman Khan’s ‘Sultan’ is serving as an inspiration for youth

It is also being suggested that this is the reason that Aamir shot the video with his daughters, Fatima Sana Shaikh and Sanya Malhotra, who play Geeta Phogat and Babita Kumari respectively. And probably this is why four daughters of on screen Aamir were seen in the second poster of the movie. The caption of the poster read, ‘Mhaari chhoriyan chhoro se kam hai ke’.  (Are daughters any lesser than boys?)”

‘Dangal’ is the reel adaptation of life of Mahavir Singh Phogat, a Haryana wrestler who made his life motto to make his daughters world renowned wrestlers. He fought against all odds to ensure his daughters live the life they want to. In the movie, actress Sakshi Tanwar plays the role of Aamir’s wife.  

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