New Delhi: India's most loved bovine has a unique and popular campaign going for itself. In a bid to protest against cow slaughter and spread the message of its preservation, a Kolkata-based trust is asking people to take a selfie with a cow and post it on social media.
The trust, named Go Seva Parivar, started the campaign a little after Diwali and its popularity is only going north. Till now, the trust has received thousands of selfies from across the country with the hashtag #Selfiewithgomata.
On Sunday, the trust held a selfie competition at the Bidhan Shishu Udyan in Kolkata. The event saw its organisers worshipping the animal and award the best selfies.
"Cows help us live, grow and sustain ourselves. Apart from milk, cow dung and cow urine are essential for farming, medicines and other purposes. To us, cows are celebrities, they are our 'gau mata'," said Lalit Agarwal, spokesperson of the Go Seva Parivar.
The initiative has evinced immense interest, especially among the youth, and is proving to be an effective way of spreading the message of banning cow slaughter, he added.
The trust primarily works for protection of cows and promotion of products derived from the animal and its waste.
Cow meat is currently banned in 20 of the 29 states and seven union territories in the country. West Bengal is the only major state where beef is still legal.