Yoga Guru Baba Ramdev today launched the apparel and accessory store ‘Patanjali Paridhan’ in New Delhi's Netaji Subash Place. The inauguration is being held on the occasion of Dhanteras.
Patanjali promises to offer at least 3000 new products, including western and Indian clothes, accessories, ornaments, etc at the new store.
“'Patanjali Paridhan’ with several products ranging from jeans, ethnic wear to accessories will be launched this Dhanteras to counter foreign companies,” Baba Ramdev told media on Sunday. (Click here to Read this story in hindi)
Watch video of the inauguration of ‘Patanjali Paridhan’ in New Delhi:
"Like Khadi led to freedom struggle of the country, the Patanjali Paridhan will be the carrier of new revolution of economic independence in the country. Because clothing is not just a commodity, it's statement of our self-respect, pride personality and identity which can never be compromised in life," the company's invite to the store inauguration said.
With the new store, Patanjali will also launch its three new brands - LiveFit, Astha and Sanskar.
#परिधान— Tijarawala SK (@tijarawala) November 5, 2018
Today Pujya @yogrishiramdev will inaugurate #Patajali #Paridhan the showroom of men's wear/women's wear/kids' wear with 3000+ varieties at Netaji Subhash Place, Del under 3 brands#LiveFit #Aastha #Sanskar @ANI pic.twitter.com/TzCaDTDdnGhttps://t.co/hDmtwCuPNt
Patanjali's line of clothes were first announced by Baba Ramdev in 2016. The new store will be part of Rs 12,000 crores empire build by Baba Ramdev and Balkrishna within last 12 years on the basis of Ayurvedic and 'swadesi' products.