New Delhi: A report by Kantar Worldpanel's 'Brand Footprint' has rated Colgate as the top consumer brand estimating its reach to two billion consumers in Asia as a result of excellent rural and urban distribution and by adapting to the local market with smaller pack sizes. The report measures the brands that are bought by the most consumers, the most often.(Note: penetration explains the number of families purchasing the brand and frequency describes the number of times a shopper bought the brand.)Here is the list of 20 most popular brands in India. 1. ColgateConsumer reach points: 1,294Penetration: 85.6%Frequency: 6.5 2. ParleConsumer reach points: 1,020Penetration: 70.0%Frequency: 6.3 3. WheelConsumer reach points: 1,014Penetration: 64.9%Frequency: 6.74. Clinic PlusConsumer reach points: 870Penetration: 73.7%Frequency: 5.15. GhadiConsumer reach points: 774Penetration: 39.6%Frequency: 8.46. Fair & lovelyConsumer reach points: 756Penetration: 64.9%Frequency: 5.07. LifebuoyConsumer reach points: 731Penetration: 69.5%Frequency: 4.58. Tata SaltConsumer reach points: 580Penetration: 41.9%Frequency: 5.99. LuxConsumer reach points: 554Penetration: 63.1%Frequency: 3.810. RinConsumer reach points: 455Penetration: 41.4%Frequency: 4.7 11. VimConsumer reach points: 443Penetration: 38.8%Frequency: 4.912. ParachuteConsumer reach points: 417Penetration: 38.9%Frequency: 4.613. MaggiConsumer reach points: 414Penetration: 36.5%Frequency: 4.9 14. SantoorConsumer reach points: 400Penetration: 31.3%Frequency: 5.515. TideConsumer reach points: 346Penetration: 40.3%Frequency: 3.716. ChikConsumer reach points: 320Penetration: 31.4%Frequency: 4.4 17. GodrejConsumer reach points: 308Penetration: 36.2%Frequency: 3.718. SurfConsumer reach points: 290Penetration: 29.8%Frequency: 4.219. Brooke BondConsumer reach points: 289Penetration: 30.2%Frequency: 4.120. NirmaConsumer reach points: 288Penetration: 31.2%Frequency: 4.1
Updated on: August 09, 2014 9:13 IST
