New Delhi: LG Electronics (LG) will begin the first overseas rollout of its fun and customizable AKA smartphone starting in Hong Kong next week followed by China, Taiwan, Singapore and Turkey. First introduced in the Korean market at the end of 2014, AKA received positive feedback and healthy sales due to its originality and sense of humor.
LG calls AKA as phones with a personality and is available in four different personas – Eggy (falls frequently in love), Wooky (impulsive), Yo-Yo (Always on a diet) and Soul (soft-hearted and music loving). The company says the character's personalities are an integral part of each phone as they are woven into wallpapers, widgets and ringtones.
In addition to each AKA's interactive, animated eyes, owners can customize their phones with stickers, markers or paint, for a true DIY experience. This customer-centric thinking helped AKA win an iF Design Award for its unconventional approach to smartphone design.
Another unique UX feature is the included Art Toy figurine, which can be digitized and integrated into the phone's user experience. Snapping a photo of the accompanying figurine with AKA's Snapshoot tool creates an animated 3D version of the figure that appears alongside selfies.
LG AKA phone comes with a 5-inch HD IPS display, 1.2GHz quad-core processor, 1.5GB of RAM, 16GB of internal storage and microSD card slot.
The phone packs 2610 mAh battery, 8MP rear camera with laser auto-focus, 2.1 MP front shooter, and Android 4.4. The device also offers 4G LTE support, NFC and the usual set of connectivity options.
Chipset: 1.2GHz Quad-Core
Display: 5.0-inch HD IPS
Memory: 16GB / 1.5GB RAM / microSD slot
Camera: Rear 8.0MP Laser Auto Focus / Front 2.1MP
Battery: 2,610mAh (removable)
Operating System: Android 4.4 KitKat
Size: 138.7 x 71.9 x 9.9mm
Weight: 135.5g (without font slide cover) / 157g (with front slide cover)
Network: 4G LTE
Connectivity: Wi-Fi / Bluetooth 4.0 / NFC / A-GPS / USB 2.0
Color: White / Yellow / Navy / Pink
Other: Art Toy / Stickers