James Bond's favourite luxury car maker Aston Martin celebrates 100 years on the road

New Delhi, Jan 16: "Now pay attention Bond... this is your Aston Martin!" Who can forget these words as they ended 007's brief flirtation with BMW and put him firmly back behind the wheel of an Aston.James Bond's favourite car-maker Aston Martin has completed its 100 years. The British luxury sports car company marked the occasion with a special ceremony outside the firm's original home in London where a commemorative plaque was put up.Quintessentially British, the Aston Martin is the favourite car for James Bond, a fictional British Secret Service agent, as well as for television, radio, comic strip and video game formats. The car has been used in James Bond movies, the longest continually running and the second-highest grossing film franchise to date. It was Bond's passion for the fast machinery that led to start of the relationship of the car marker to the super-spy franchise that continues today, 23 action-packed adventures later. Bond's first stint with Aston Martin happened in Goldfinger in 1964 and the car was later featured in Thunderball, GoldenEye, Tomorrow Never Dies and Casino Royale. Subsequent Bond movies featured the latest version of the famous brand.Over 100 years ago, Aston Martin was founded by Lionel Martin and Robert Bamford. Their firm Bamford & Martin later became Aston Martin, soon after Martin emerged victorious out of the famed Aston Hill race. It was in 1922, that the company delivered cars to compete in the French Grand Prix. The car gained game by setting new speed and endurance records. Until World War II, racing cars like Aston Margin faced tough times due to strain on finances and changed hands several times.In 1947, tractor manufacturer David Brown bought the company has the vehicles under his ownership took on his initials -- DB -- and Aston Martin soon gained worldwide fame. For instance, the DB5, immediately shot to fame when it appeared in the 1964 James Bond film "Goldfinger." The car was showcased to be carrying all the high-tech gadgets and weaponry, the rockets and oil slick buttons were just a spy fan's daydream. The car was cool enough to quickly achieve the iconic status.However, even association with Bond could not save Aston Martin when the gas crisis hit in the 1970s, along with new safety regulations. David Brown had to sell the company in 1972, and in 1975, production hit its lowest point at 21 cars. The 1970s and 1980s were not too smooth for the company. The company was saved yet again in 1987, when Ford Motors bought up 75 percent of Aston Martin, later acquiring the remaining 25 per cent in 1994. Under Ford's ownership, the DB7 came into existence. The car received significant improvements thereupon and by 2001, 5000 DB7s had been built. In 2003, Aston moved from its storied headquarters in Newport Pagnell to a shiny new shop in Gaydon. The firm also announced that it would return to racing with the DBR9. By 2006, Aston Martin had built 30,000 cars in its 93-year history.In recent period, Aston Martin returned to the screen in a big way when the DBS debuted in "Casino Royale." Ford let Aston go in 2007, when it was bought by a couple of international investment houses. The company has recently announced a £150million cash injection from a new shareholder to speed up plans for sexy new vehicles worthy of 007. The new partner in the company is European investment group Investindustrial which is taking a 37.5 per cent stake in its business. The investment will enable it to make heavy investments in new models and technology in the next five years. To celebrate the occasion, we've put together a gallery of photos showcasing all that is great about Aston Martin.1. The original Aston Martin Coal Scuttle, built in 1915 when the company was founded2. The Aston Martin's second prototype of the 'Coal Scuttle' from 19203. Prince Charles looks on as Princess Diana sits on the bonnet of the DB6 MKII.4. The Playboy Bunnies with 1965 Volante at the British International Motor Show in London October 19, 1965.5. Kate Middleton and Prince William leave Buckingham Palace on their wedding day in the DB6 MKII that the Queen gave to Prince Charles for his 21st birthday.6. Actor Sean Connery made the car iconic in the spy films7. Without any doubt Pierce Brosnan is the most famous James Bond. 8. Cine-goers loved when James Bond Daniel Craig brought out his classic Aston Martin in Skyfall.9. Aston Martin DB AR110. Aston Martin DB411. Aston Martin DB512. 2011 Aston Martin DB7 Red Car13. Aston Martin DBS volante Red Supercar14. Aston Martin Vanquish White car15. Aston Martin Vantage

James Bond's favourite luxury car maker Aston Martin celebrates 100 years on the road

New Delhi, Jan 16: "Now pay attention Bond... this is your Aston Martin!" Who can forget these words as they ended 007's brief flirtation with BMW and put him firmly back behind the wheel of

More From Business

Tata Steel to merge European operations with Thyssenkrupp to create 2nd largest steel behemoth

Bengaluru: I-T raids on S M Krishna’s son-in-law Siddhartha, owner of Cafe Coffee Day chain

5 reasons why TRAI’s decision on IUC cut will significantly boost RIL’s earnings

GST interim returns: Over 75 per cent eligible taxpayers waited for last day to file returns, says Jaitley

India replaces China as top retail destination in 2017: Study

Top News

'J-K is an important part of India': US envoy Sergio Gor hints at downgrading travel advisory

Modi govt's Gen Z outreach: One minister to visit one university every day to engage with youth

Blast at Delhi's Tikri Kalan CNG pump during truck refuelling leaves 3 dead, 3 injured

India roar past Pakistan 5-3 in Hockey World Cup 2026, book top-8 spot in thrilling clash