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  4. Over Rs 60 cr distributed under NITI Aayog's digital payments promotion ‘lucky draw’ schemes

Over Rs 60 cr distributed under NITI Aayog's digital payments promotion ‘lucky draw’ schemes

Over Rs 60 crore worth of prize money has been distributed to over four lakh winners of NITI Aayog's Lucky Draw Schemes for consumers and merchants to promote digital transactions.

India TV Business Desk India TV Business Desk New Delhi Published on: January 18, 2017 18:10 IST
NITI Aayog, digital payments, lucky draw schemes
Image Source : REPRESENTATIVE IMAGE Prize money worth Rs 60 cr has been distributed under NITI Aayog's scheme

Over Rs 60 crore worth of prize money has been distributed to over four lakh winners of NITI Aayog's "Lucky Draw Schemes" for consumers and merchants to promote digital transactions, the government said on Wednesday.  

The prizes were distributed under the "Lucky Grahak Yojana" and "Digi-Dhan Vyapar Yojana" -- the twin schemes launched to incentivise both consumers and merchants to promote digital transactions. 

"Till now a total of Rs 60.90 crore has been distributed as prize money under the two schemes," said Union Minister for Electronics and Information Technology Ravi Shankar Prasad. 

While 3,81,687 consumers were awarded under the Lucky Grahak Yojana, consumers 21,000 shopkeepers won prizes under the Digi-Dhan Vyapar Yojana. 

The Lucky Grahak Yojana has winners on a daily and weekly basis, and under the Digi-Dhan Vyapar Yojana, winners are selected on a weekly basis. 

(With IANS inputs)

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