Mobile payment and e-commerce platform Paytm on Wednesday announced that it has partnered with PVR, Cinepolis, amusement parks and gaming parlours to enable cashless payments.
"Our integration will not only ensure customers to enjoy their share of fun and frolic without worrying about exact change, but also bring us a step closer to our vision of making India a cashless society," said Kiran Vasireddy, Senior Vice President, Paytm.
The company has also introduced Paytm "Nearby", a feature that guides customers to their nearest Paytm merchant.
"We are happy to extend wallet payments with Paytm to all our box offices and candy stores. This makes it even more convenient for customers to go cashless," added Rajat Tyagi, CIO, PVR Cinemas.
The announcements come a day after the Reserve Bank of India (RBI) gave formal clearance to Vijay Shekhar Sharma’s One97 Communication to launch Paytm Payments Bank Ltd.
The company is likely to launch with a pilot in parts of Uttar Pradesh. The company said that it is now expecting to roll out the payments bank within the next 30 to 60 days.
Paytm Payments Bank Ltd has already received investments of Rs 220 crore from Sharma and One97.