After writing a new growth story in the fast-moving consumer goods (FMCG) sector, Yoga guru Baba Ramdev’s Patanjali Ayurveda is now set to enter country’s power sector.
According to a report in The Economic Times, Ramdev, along with his close aide Acharya Balkrishna, are working on a concept to generate renewable energy through ‘bull power’.
The group has been involved in research for the last one and a half years on the idea that was coined by Balkrishna, who is the Managing Director of Patanjali.
A prototype has already been designed and has yielded initial success, the report said, adding that the design, which involves a turbine, has managed to produce nearly 2.5 kilowatts of power.
Speaking to the daily, Balkrishna said that the motive is to maximise the utilisation of animals and also to stop them from being sent to slaughterhouses.
Balkrishna further said that the concept will aid the poor as electricity generated though the ‘bull power’ will be affordable to all.
“While in the morning they can be used in the farms, in the evening they can be utilised for generation of electricity,” he said.
“At a time when more and more male bovines are being slaughtered, we want to change the perception that they (bulls) are not very valuable,” he added.
The research, he informed, is being conducted at Patanjali’s headquarter in Haridwar.
Earlier this month, Patanjali had said that it will double its production capacity from Rs 30,000 crore now to Rs 60,000 crore in a year.
In the last fiscal, the group had registered a yearly turnover Rs 10,561 crore, out of which Ayurveda comprised Rs 9,346 crore, Divya Pharmacy Rs 870 crore and Patanjali Gramodyog Rs 345 crore.