In what may turn out to be an interesting approach to capturing the perfect shot in an era of selfie obsession, American carbonated soft drink company Coca-Cola has designed a "Selfie bottle" that is equipped to take your self-portrait as you enjoy your drink.
The bottle is fitted with an in-built camera at its base and a sensor to detect when it is tilted to 70 degrees, at which point the camera takes a snap of its owner mid-drink, Drum News reported on Friday.
The "Selfie Bottle" has been devised by Gefen Team for the Coca-Cola Summer Love campaign -- Israel's largest outdoor brand event.
"Users tag themselves and their friends in photos on Coca-Cola's social media assets. It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking," Coca-Cola said in a statement.
However, there are no reports when the "Selfie Bottle" will make it to the market.
(With inputs from IANS)