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Online vs Offline: Which is better for buying a smartphone? Here's what you need to know

In India, both e-commerce websites and offline retailers offer attractive discounts on smartphones. If you're wondering which is better, here's everything you need to know to make an informed decision.

Written By: Om Gupta New Delhi Updated on: October 04, 2024 11:48 IST
Mobile store in India
Image Source : REUTERS Mobile store in India

Amazon and Flipkart, along with many other online and offline stores, are offering great deals on smartphones these days. The festive season sale, which began last month on both e-commerce websites, is still ongoing and is expected to continue for a few more days. If you're considering buying a smartphone during this festive season sale, it's crucial to weigh the advantages of buying it online versus from an offline retailer. Here’s how you can decide whether online or offline channels are best for you. 

Should you buy a phone online or offline?

  • Many smartphones are exclusively available for purchase online. They may not be readily accessible in offline retail stores, and even if they are, their prices tend to be higher than those offered online. However, buying a smartphone online comes with some risk, as there's a possibility of fraud, whereas the likelihood of fraud when purchasing from an offline store is minimal.
  • The other factor is when purchasing a smartphone, it's essential to prioritise what matters most to you, such as price, preference, or hands-on experience. If you're primarily concerned about the price, buying online can be advantageous, as the cost of the phone is usually lower than that in offline retail stores. Online channels can offer discounted prices because they purchase smartphones in bulk, reducing costs compared to retail outlets, and pass on these savings to customers. Additionally, online platforms provide a wide range of options from various brands allowing you to compare different models conveniently. On the other hand, offline retailers may have limited options due to space and financial constraints.
  • If you prefer to experience the phone before making a purchase, an offline retail store might be the best option for you. You can try out the phone of your choice before buying it and thoroughly test it. This hands-on experience is not available when purchasing online.
  • Apart from these considerations, there are other important factors to keep in mind. Before buying any smartphone, conduct thorough research. Read user reviews and expert opinions to make an informed decision. Sometimes, attractive bank offers are available for offline smartphone purchases as well. Therefore, it's crucial to compare online and in-store offers before making a decision to maximise your benefits.

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