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Apple set to enter the bidding war for English Premier League streaming rights

The current three-year agreement that the Premier League has with UK-based Sky Sports and BT Sport comes to an end in 2025, and the bidding process for the next set of rights is scheduled to start later this year.

Edited By: India TV Sports Desk New Delhi Published on: January 19, 2023 11:57 IST
Apple
Image Source : UNSPLASH Apple set to enter the bidding war for English Premier League streaming rights

Tech giant Apple is preparing a bid for the rights to stream the English Premier League in the UK, media reports suggest. The Premier League's three-year agreement with UK-based Sky Sports and BT Sport expires in 2025, according to The Daily Mail, and bidding for the next set of rights is scheduled to begin later this year.

In addition, the report mentioned many American-owned clubs, including Chelsea under Todd Boehly, believe that the rights are currently undervalued at $6.23 billion over three years and are requesting an increase in price from US technology companies. The report says that the tech giant wants to cover more sports, building on a deal it recently signed for a decade to exclusively stream Major League Soccer (MLS) on Apple TV starting next month.

Apple and Major League Soccer in November 2022 announced their intention to launch a streaming service on February 1, 2023. Apple stated in a blog post that the streaming service known as "MLS Season Pass" will offer "live MLS regular-season matches, entire playoffs, and the Leagues Cup, all with no blackouts." The service will streamline the process of making MLS more accessible to a global audience.

FAQs

Q1. Who is Apple's Indian head?

The new head of Apple India is Ashish Chowdhary.

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Steve Jobs catered to dreamers and creators and dared to be different. Apple was designed for people, not for customers. Apple, in contrast to the majority of businesses, prioritizes design over marketing and finance when making product decisions.

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