Urging people to visit in the "incredible" Kashmir, former South African cricketer Jonty Rhodes praised the valley in a promotional video for Jammu and Kashmir Tourism Department.
“This is my third visit to Kashmir and this is the longest I have been here. I have done heli-skiing in the past and I learnt to snowboard on the hills right behind me," Rhodes says in the 72-second video shot in the famous skiing resort of Gulmarg this winter.
Impressed by the local hospitality and the wide range of activities that can be undertaken while in Kashmir, Rhodes is planning to visit the Valley again.
“Apparently it is an incredible place to be here in summer, very green. Amazing things to do, good activities.
“I am not a person who likes to sit very still. So, maybe something I got to do in very near future is come back to Kashmir and spend some time in Gulmarg in the summer when I can go mountain biking or fishing," said Rhodes, who has been associated with Indian Premier League (IPL) franchise Mumbai Indians.
"It has been incredible, the hospitality has been amazing and fortunately so has been the food," he added.
An official of the Tourism Department said Rhodes was recently in Gulmarg as he is a keen Rugby enthusiast.
"Rhodes had visited Kashmir twice in the past and when we conducted the Snow Rugby Championship in Gulmarg recently, he came down to witness it," the official said.
Asked if the Tourism Department had entered into any kind of agreement with the former cricketer for promoting state tourism, the official said Rhodes was doing it as a "goodwill gesture".
(With inputs from PTI)