Washington: A vast majority of Indian Americans have an aesthetic preference for lighter skinned people and consider those with darker skin to be less attractive, according to a study conducted by an Indian-American dermatologist.
Sejal K. Shah, a young doctor at the St. Luke's and Roosevelt (SLR) Hospital in New York City, conducted the study with Andrew F. Alexis, director of SLR's Skin of Colour Centre.
About 190 individuals recruited from local cultural fairs and temples participated in the study.
One out of seven - or approximately 15 percent of participants - said they use or have used some sort of skin-whitening or bleaching product because they want to make themselves look more beautiful.
