"The popularity of organic kidswear is growing as mothers are more aware and are worried about the impact of chemical dyes on the baby's skin. Used over a period of time the chemicals used in conventional cotton clothing stick to the skin of a baby," Agarwal told PTI.
He said organic cotton is grown in the country without using chemical manure and is dyed using safe chemicals as per the Reach Law of the European Commission with the designs
provided by the company's European collaborators.
Agarwal said in Europe organic cotton clothes enjoy one- third of the market of kidswear, while in India it is very negligible.
The popularity of organic kidswear is high in Europe, the USA, UK and Japan and is gaining ground in the country as it is relatively unaffected by the recession which has hit the developed markets.
The relocation of expatriates and growing band of foreigners in the country has also led to the growth in the organic kidswear market, he said.
