"The website was launched in the last week of December 2013. It's been doing well since then. We offer Modi kurtas in seven to eight colours like black, sky blue and dark blue apart from mugs, t-shirts and other products," said Janardan Tiwari, its founder and promoter.
He chose to sell such kurtas through the site because he wanted the apparel to reach the masses.
"These types of kurtas are also available at Ahmedabad's Jade Blue, but the prices are very high. They cost around Rs.5,000. You can find the same type on our site for between Rs. 899 and Rs. 1200," Tiwari pointed out.
If Modi's fashion sensibilities have won over many, this can't be said about Rahul Gandhi, son of late prime minister Rajiv Gandhi who was known for his distinctive style.
