With a view to mainstream Indian regional content, BlueSky Inventions has officially launched its Venus Browser. In an industry first, Venus Browser for smartphones delivers users advanced functionalities like browsing, app store, and services.
Venus Browser has also become the first Indian browser to provide hyper-regional content covering all major Indian states. Thus, allowing all the content inside the app to become region specific, based on user preference and location. Venus Browser has found considerable market traction by becoming a preferred pre-loaded browser for several industry-leading mobile device companies.
With a lightweight web platform, Venus Browser tackles the top-three consumer problems in form of low available memory, the discovery of applications and services and above all, access to hyper-local content and applications.
Venus Browser with its uncluttered user interface provides seamless access to over 50 content and apps for existing smartphone users. With 76% of rural India consuming content in regional language and urban India accounting for 66%, Venus Browser is catering to the trends of growing demand for regional content.
With its plethora of integrated apps, it will address the consumer demand that is arising from 70% of the total usage of the internet coming from vernacular in form of entertainment content like music, videos or news.
“We have a large audience base that wants to consume content in their preferred language. As digital penetration goes even deeper, the biggest growth will come from going even more regional,” said Dinesh Prasad, Founder & CEO of BlueSky Inventions.
“We have created a browser from ground-up keeping in mind the user behavior of Indians by solving the discovery, memory, data & battery issues, very common to all smartphone users. We truly believe that Venus Browser will be a game changer and a market disruptor when it comes to mobile browsers.”
Venus Brower offers the latest local, national and international hard topics, infotainment and trending video content, including sports apps, business news and much more. Currently available in its Android avatar, Venus Brower will soon be launched over other operating systems. Venus Browser in its full version is currently available for download on Google Play.
Venus Browser is designed to solve three fundamental market/consumer problems:
1. Low available memory for multiple apps download on Android smartphones
2. Discovery of apps & services - new smartphone users who wish to migrate from feature phones
3. Hyperlocal content and apps – consumers looking for regional & local language contents
Venus Browser offers a lightweight web platform for smartphones users with advanced functionalities like browsing, app store, and services. All the content inside the app is regionally based on user preference and location. The user can do many things from this app like shopping, playing games, browse sites, listen to music, watch movies, etc.
Venus Browser is the first Indian browser solution providing hyper-regional content covering majoring Indian states. The homepage is designed considering complex India demographics (29 states & 23 languages) & consumer behaviors. Homepage serves three different kinds of data to the consumer like India centric, selected state-specific content and latest news.
Venus Browser provides top pre-installed apps to users thereby addressing the download challenges and memory constraints. It uses the advanced progressive web-apps concept to achieve this behavior.
Venus Browser enables essential services on the go to the user. It is designed considering key characteristics and behaviors of a majority of Indian consumers. Services provided by the Made-in-India browser span across multiple domains like games, news, shopping, music, video, PNR status, recharge, cricket, bus booking etc. and even with all these features, the website can load extremely fast and smoothly.
The browser is integrated with many of the content partners in India & abroad, to provide all-around experience in one app.