Liars from around the world flock to Britain every year to take part in the World's Biggest Liar competition.
But one liar has towered above the rest again and again.
Mike Naylor has just been crowned the World's Biggest Liar for the fourth year in a row.
At the traditional venue of the contest - The Bridge Inn in Santon Bridge, West Cumbria - Naylor faced stiff competition.
Keith Porter eventually finished second after claiming that he was kissed by two mermaids after being dragged into the sea by a giant creature.
But it was Naylor's fib that emerged victorious. The 59-year-old said that he cut himself while shaving and was rushed to a local hospital with blood pouring down his face.
There it was discovered that he had royal blood and was hence an illegitimate member of the British royal family, Naylor declared with a straight face.
His relatives at Buckingham Palace agreed to invite him for a meal but were shocked after he broke wind in front of them. Prince Charles even pulled his ears over his nose to avoid the smell, alleged Naylor.
The crowd gave its approval with roars of laughter.
"It was a surprise to win because the competition was as strong as ever. I actually stumbled a bit, and I thought that might have cost me, but I managed to keep going. The stories just come into my head,” said Naylor later.
The event is held in memory of a local pub owner who was known for his tall tales.
People from all walks of life are allowed to enter, with the exception of politicians and lawyers, who are believed to have an unfair advantage because they are too skilled at lying.