Mumbai, Jul 29: As part of its initiative to drive mobile internet adoption in the country, telecom giant Vodafone today partnered with Twitter to offer subscribers free access to the microblogging website for three months.
Under the partnership, Vodafone subscribers will be able to access and tweet without incurring data charges when they visit the Twitter website or the official Android app for three months.
“Our partnership with Twitter is another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. The idea is to educate current and potential users on how internet can add significant value to them,” Vodafone India Chief Commercial Officer Vivek Mathur told reporters here.
He added that both companies will ensure seamless and transparent browsing experience and inform customers of applicable charges, especially when they access links.
“Our platform offers the mobile ecosystem novel ways to introduce their subscribers to all that Internet has to offer.Through this initiative, subscribers will be able to use Twitter to follow the people and organisations they care about,” Twitter India Market Director Rishi Jaitly said.
Asked about the number of users this initiative will benefit, Mathur said, “We have about 41 million Internet users and we feel this proposition will be relevant to at least half of them.”
One of the popular social networking sites, Twitter allows users to share stories, ideas, opinions and news in 140 characters long messages.
After a price war for offering the cheapest call rates, telecom operators are now aggressively pushing data services, especially 3G. Many operators, including Airtel, Vodafone and Reliance have already slashed usage charges to get more subscribers to consume data.
Last week, Vodafone launched its ‘Be Smart' mobile internet initiative, under which it will reach out to customers talking about popular mobile applications like videos and music, navigation, social networking, online gaming and live stock market updates.