Popular e-commerce portal Myntra was trending on Twitter today for all the wrong reasons.
A mythological parody showing Lord Krishna saving Draupadi was doing rounds on social media today which has Myntra's name on it.
The adverstisement showed a famous scene from Hindu epic Mahabharata depicting Drauapadi being disrobed by Dussasana and Lord Krishna coming to her rescue and making her Saree infinitely long. And how does Krishna do that? Well, he has a Myntra app on his phone, which he uses to search for a long saree!
Twitterati though did not take too kindly to the advertisement, with many calling it offending to their religious sentiments and some asking for a boycott of the online clothes portal.
However, as it turned out, the ad was not created by Myntra.
Myntra took to Twitter to clarify that they did not create the ad.
We did not create this artwork nor do we endorse this. https://t.co/EWyWUEsky5— Myntra (@myntra) August 26, 2016
In fact, Scroll Droll, a digital marketing company was responsible for the graphic. Soon after the it was shared, Scroll Droll apologised on Twitter and said Myntra had no role in it.
We apologize and deeply regret if any of our artwork has hurt the sentiments of anyone.— ScrollDroll (@ScrollDroll) August 25, 2016
We take up the responsibility of this artwork. Myntra is nowhere associated with it directly or indirectly. (2/2) https://t.co/2mYwpaWZhg— ScrollDroll (@ScrollDroll) August 25, 2016
This poster was created by us in Feb. We removed it immediately as we never intended to hurt sentiments (1/2) https://t.co/2mYwpaWZhg— ScrollDroll (@ScrollDroll) August 25, 2016
However, the hashtag #BoycottMyntra started trending early in the morning. Here are some of the angry reactions by Tweeples.
Saw #BoycottMyntra trending. Searched a little and got to know that the ad wasn't even created by them. Twitter outrage I tell you!— LOLendra Singh (@LOLendraSingh) August 26, 2016
The advertisement comes two days after the portal crossed $1 billion run rate annulaized GMV post discounts in July 2016