New Delhi, Dec 17:
Liquor baron Vijay Mallya, most famous for his flamboyance, is admired by his friends and business leaders for living life-king size. His unique style of doing things in the most opulent way shows his extra-ordinary way of life.
Vijay Mallya, the CEO of United Breweries – the company that owns the Kingfisher brand – is well known as one of the most stylish CEOs in Asia, leading his brand from the front.
Be it posing with bikini clad calendar models, attending events in the company of Bollywood celebrities, associations with the rich, trendy and the luxurious, or relaxing on his private yacht, this man knows really well how to enjoy life. Strikingly, his penchant for partying fits with his company's slogan, "The King of the Good Times."
Vijay Mallya's varied hobbies and charismatic personality makes him prime fodder for the glossy magazines as well as the business pages. He is the owner of IPL cricket team, the Royal Challengers Bangalore, breeds race horses, has a stake in a Formula 1 racing team, Force India, and owns two football teams. He also enjoys spending time on yachts.
Vijay Mallya, a diehard party guy, has enormous passion and energy that also reflects in the properties he owns. Mallya owns 26 properties all over the world, including in Scotland, Monaco, New York, Napa Valley, South Africa, Goa, Mumbai, Bangalore, and New Delhi.
Often referred to as India's Richard Branson, he is responsible to change the image of his “Kingfisher” beer brand from a commodity to a lifestyle brand. The Kingfisher brand commands around 29 per cent share of the beer market in India and is sold in over 52 countries. His principal, United Breweries is the second largest spirits group in the world and has an evaluation of $ 12 billion.
India TV Business takes a look at some of his properties.Kingfisher Towers
Kingfisher Towers-Residences at UB City, the new home of Vijay Mallya, as well as other billionaires is under way and will be completed in the next three years. The tower, located in the heart of Bangalore city, has around 82 apartments split in three blocks, of which only 72 are for sale. Of the saleable units, 30 are Mallya's and the rest are with Prestige. The rest of the 10 unsold units are to be split among members of Mallya's family.
The apartments begin only from the 5th floor, and the rate increases for the top floors. The first four floors, along with two floors in the basement, have been reserved for car parking. While each resident would be getting around 3- 5 car parks, Mallya will get parking area that can accommodate around 100 cars. Besides there will also be area where Mallya can showcase his collection of vintage cars.
On 33rd and 34th floors, there is Mallya's penthouse, which will be supported by the three blocks 32 storeys high. The penthouse, would boast a wine cellar, an indoor heated pool, an outdoor infinity pool, a gym, a salon and a spa, to name a few. The roof of the penthouse will have a helipad.