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  FIFA fashion: Rio de Janeiro-inspired line

  Lifestyle | March 03, 2014 19:33 IST

  New Delhi, Rio de Janeiro's colourful flora and fauna has inspired a new fashion line by streetwear brand adidas Originals and Brazil's womenswear label The Farm Company ahead of the 2014 FIFA World Cup.The new

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  Kanye West 'jealous' of Pharrell Williams?

  Hollywood | March 01, 2014 10:48 IST

  Los Angeles,Rapper Kanye West is said to be jealous of Pharrell Williams after reports emerged that the latter is close to signing a deal with Adidas. Adidas is the same sportswear brand that West has been

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  Adidas stops selling sexy Brazil World Cup shirts

  Football | February 26, 2014 12:07 IST

  Sao Paulo: Adidas will stop selling World Cup products that used sex appeal to promote host Brazil, a move that came after a formal complaint from the local government on Tuesday.   Adidas made the announcement

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  Adidas to give away World Cup balls to Brazilian babies

  Football | November 30, 2013 11:56 IST

  Sao Paulo: The ball provider of the 2014 World Cup says it will give away footballs to all babies born in Brazil on Tuesday, the day it unveils the ball that will be used at

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  Rohit Sharma signed by adidas

  Cricket | November 26, 2013 15:43 IST

  New Delhi: India's emerging cricket icon Rohit Sharma has been signed by sports major adidas.Rohit was approached by adidas immediately after the Kolkata Test, where he hit a century on debut. In the Mumbai Test,

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  Rita Ora to partner with Adidas

  Hollywood | October 30, 2013 19:06 IST

  Los Angeles: Singer Rita Ora has reportedly partnered with German sportswear giant Adidas.The 22-year-old has apparently signed a $2.5 million deal to create a new fashion line but details of the partnership are being kept

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  Virat Kohli signs Rs 30cr ad deal with Adidas, to overtake Dhoni

  Cricket | September 27, 2013 9:24 IST

  Mumbai:  Team India vice-captain Virat Kohli  has signd a Rs 10-crore a year deal with German sportswear giant Adidas, propelling him to the top of Indian sportspersons raking in money from ads and sponsorships. Kohli

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  Govt Notifies 100 Pc FDI In Single Brand Retail

  January 10, 2012 18:41 IST

  New Delhi, Jan 10: Notwithstanding its inability to open multi-brand retail for foreign investment, government today notified 100 per cent FDI in single-brand retail, paving way for global chains like Adidas, Louis Vuitton and Gucci

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  Adidas Agrees To Remain FIFA Sponsor

  Football | June 03, 2011 16:41 IST

  London, Jun 3: Adidas has agreed to continue sponsoring FIFA despite lingering concerns about the crisis engulfing world football's governing body and asking on Friday for "clarity" about a bribery scandal.Sepp Blatter, who was re-elected