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  4. Google takes a dig at Apple over RCS messaging: Here's what you need to know

Google takes a dig at Apple over RCS messaging: Here's what you need to know

Although "iPager" is a fictional term, Google asserts that the issues arising from Apple's reliance on SMS are very real. The company emphasises the need to enhance texting experiences for all users and urges Apple to adopt RCS.

Vishal Upadhyay Edited By: Vishal Upadhyay New Delhi Published on: September 23, 2023 19:04 IST
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Image Source : GOOGLE Google playfully teases Apple for missing RCS

In a playful dig at Apple, Google has released a video comparing the iPhone to an imaginary "iPager," highlighting the absence of the modern Rich Communication Services (RCS) protocol in Apple's messaging system. While Google's "Get the Message" campaign, launched last year, continues to press Apple for RCS support, it has now playfully coined the term "iPager" to draw attention to the outdated SMS/MMS protocol used for messaging between iPhones and Android devices.

RCS technology significantly elevates messaging capabilities by introducing features like end-to-end encryption, read receipts, and the ability to share high-quality photos and videos. While iMessage provides similar functionalities, they are limited to communication within the Apple ecosystem, leading Android users to be identified as green message bubble recipients in group chats—a notable concern in countries with a high iPhone adoption rate, such as the United States.

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The video concludes with a call-to-action, directing viewers to and introduces a new animated mascot. Google's campaign, now in its second year, coincides with the release of iOS 17, the latest update to Apple's operating system. However, the update still lacks support for RCS, highlighting the ongoing push for Apple to adopt this modern messaging protocol.

Apart from this, recently, Apple mentioned that because the iPhone 15 Pro has a titanium body, it's possible that the natural oils from a person's skin might cause a temporary change in the device's color. But don't worry, this change can be easily fixed.

ALSO READ | Apple iPhone 15 Pro Max: Camera samples

To get the original look back, Apple suggests using a soft cloth that's a little bit damp to gently wipe the iPhone. This will help restore it to its original appearance.

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