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Apple iPhone 7 production starts in India

Apple starts assembling iPhone 7 models in India and the company could cut prices of several products including iPhones.

India TV Tech Desk India TV Tech Desk
New Delhi Published on: April 02, 2019 12:40 IST
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Apple iPhone 7 production starts in India

Apple has started assembling its iPhone 7 models in India at its supplier Wistron's facility in Bengaluru. This comes after Taiwanese industrial major Wistron already assembles iPhone 6S in the country. The iPhone 7 assembling started last month. Wistron had announced last year its plans to invest Rs 3000 crore in the Narasupra industrial sector that is based in Karnataka's Kolar district, which started the Apple operation by assembling the low-end iPhone SE that was followed by iPhone 6S.

According to Wistron India head Gururaj, there will be an iPhone making unit set up in the 43 acres of land allotted to it that will have an employment potential of over 10,000 people and also set up a wider range of Apple's devices.

Apple plans on steadily strategizing its plans to make deeper inroads in a country as there are 450 million individuals that use smartphones, and assembling iPhone 7 is just another step in gaining more ground in the country.

Tarun Pathak, Associate Director at Hong Kong-based Counterpoint Research has said that the Indian electronics market is growing fast and has 

gained a vital advantage on some of the competing countries.

In India, the key factor of buying a smartphone is the price. The iPhone 7 32GB is priced at Rs Rs 39,900 while the 128GB variant is priced at Rs 49,900. It runs on iOS 12 and comes with a Retina HD display, great battery, water-resistance and houses a 12MP camera.

Apple has started reducing the price of the iPhone in China that may be followed in India where iPhone is considered expensive. According to a report by Caixin on Monday, Apple will cut prices of several products that will also include iPhones. Apple for the first time has dropped the iPhone prices on its official Chinese website and according to a report, the slash has come in response to China's reduction of the tax burden for manufacturing and other sectors that began on April 1.

Apple is also looking at tax relief and other incentives for assembling more handsets and opening its own branded store in India.
(With IANS inputs)

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