Facing a 6-hour televised grilling before the Leveson Inquiry into the ethics, culture and practices of the British press, Cameron accepted that the relationship between press and politicians in the last 20 years “had not been right, I think it has been too close”.
Presenting evidence under oath, Cameron dismissed as “nonsense” the suggestion by former Prime Minister Gordon Brown that that there was a deal with News International under which the Conservatives would back its views on regulator Ofcom and the BBC in return for the support of its newspapers.
Cameron admitted focussing on television rather than newspapers as the key vehicle for his political communication, and said it had more to do with his previous job in a communications agency, Carlton.
He said: “A lot of the views about media, media policy, media regulation, the BBC...Carlton was quite a formative place and I formed a lot of views then that I still hold today”.
To persistent questioning by counsel Robert Jay on his meetings and dealings with Murdoch, Cameron insisted that all he was trying to do was to win the support of the latter's news outlets, just as he was seeking the support of other media proprietors.
He said: “Of course I wanted to win over newspapers… but I didn't do it on the basis of saying overtly or covertly that ‘your support will give you a better [position] on this policy or that policy.
“I think the idea of overt deals is nonsense... I also don't believe in this theory there was a nod and a wink and some sort of agreement”.