New Delhi: A latest study by mobile video and media company Vuclip has shown that Indian mobile users are largely trending towards mobile devices as their go-to source for content with 81% of metro and 87% of non-metro survey participants identifying mobile phones as a preferred medium.
The study revealed that, 80%, an overwhelming majority, of Vuclip's consumers report watched videos on their mobile devices at least once every 2-3 days, with more than half opting to watch daily.
The study polled over 500 respondents across numerous locales and demographics in India from the Vuclip user base. About 58% of the study participants were from metros; 42% were from non-metros. The greatest number of respondents, 83%, came from the age group of 18-34, demonstrating tremendous affinity among youth audiences for the mobile medium.
“The data speaks volumes for the fact that in a very short time, mobile phones have garnered undisputed dominance in terms of content consumption. For a majority of Indian consumers, it's the only screen, and no doubt, the demand for mobile video will be pushed to new heights in the days to come,” said Vuclip COO Arun Prakash.
The most popular genres among participants were movies and music, though in non-metro areas, the popularity of TV shows and lifestyle entertainment videos spikes. It's notable that there is a growing interest in longer videos on mobile, with most metro users (59%) opting for videos over five minutes in length.
The study also stated that 2G internet connection is still the most widely used, making up 73% of non-metro and 58% of metro markets. Samsung and Nokia phones lead in both regions, with the former dominating metro areas and the latter favored among those polled in non-metro regions.