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Ahead of Jio launch, Airtel follows Idea and cuts prepaid mobile data tariffs by up to 67 percent

New Delhi: In a bid to compete with other telecom majors, Bharti Airtel has slashed data rates for its prepaid customers, offering up to 67 per cent more benefits for the same price. The telecom

India TV Tech Desk [ Published on: July 18, 2016 11:18 IST ]
Airtel
Image Source : PTI Airtel

New Delhi: In a bid to compete with other telecom majors, Bharti Airtel has slashed data rates for its prepaid customers, offering up to 67 per cent more benefits for the same price. The telecom company is tracking the similar move by rival Idea Cellular a couple of days back as Reliance Jio is all set to launch its 4G connectivity commercially with great data offers. 

Airtel has announced data benefits by up to 67 percent, where the Rs. 655 4G/ 3G monthly recharge pack will now offer 5GB data vs 3GB earlier.

Similarly, the Rs. 455 pack that offered 3G/ 4G data with a cap of 2GB will now offer 3GB of data at the same tariff - an increase by 54 percent.

Moreover, 2G/3G/4G sachet packs also see increase in benefits by up to 48 percent. The Rs. 25 2G pack now offers 45 percent more data at 145MB, as against 100MB earlier.

The Rs. 5 one day 2G data pack benefits are increased by 48 percent to 30MB.

"Added data benefits on monthly packs will boost data consumption amongst existing users by offering more value and sachet Packs will drive affordability and help bring first time users online," Airtel said.

"These refreshed data packs will help drive consumption and boost the uptake of mobile internet in the country.

"Given the deepening smartphone penetration and Airtel's roll-out of data networks across India, we believe these packs will also drive affordability and bring new users online," Bharti Airtel Director Operations (India and South Asia) Ajai Puri said in a statement.

(With IANS Inputs)

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