Digital Advertising
-
Digital-advertising downturn may complicate life for Google, Facebook
Business | Apr 28, 2020, 12:24 PM ISTDemand for digital advertising is shriveling after a decade of explosive growth amid the pandemic-fueled downturn. That could complicate things for Google and Facebook, who for the first time may have to contend with revenues that are actually shrinking.
-
Worried over declining ad revenue, US newspapers plan suite against Google, Facebook
Jul 11, 2017, 11:51 AM ISTUS newspapers are disappointed to note that Facebook doesn’t always allow the reader to click through to the publisher’s website, denying the news website ad revenue from that reader.
-
Google dominating digital ad market: Report
Mar 15, 2017, 12:39 PM ISTGoogle will maintain its dominance and account for 40.7 per cent of US digital ad revenues in 2017 - more than double Facebook’s share, market research company eMarketer said.
-
Economic Survey: Digital advertising, gaming to drive growth in media
Feb 27, 2015, 03:21 PM ISTNew Delhi: Digital advertising and gaming verticals are expected to drive growth of Indian media and entertainment industry in the next few years, said Economic Survey 2014-15.India is also emerging as the new favourite of