“Like RSS people reach out to the families of their young sewaks, they also want to encash the political benefit on the same line,” he added.
According to a city based advertisement expert,”Media scenario has changed completely, there is a lot of fragmentation in it.
Opportunity to see the ads is getting low. Social media or other unconventional media are coming out as cost-effective alternatives.”
“AAP, with limited resources, is raising its decibels by using the unconventional media,” he added.
AAP to focus on unconventional campaign due to fund crunch
Ahmedabad: AAP, the toddler among big parties in Gujarat, has decided to go ahead with a low-profile political campaign for the LS polls using unconventional ways to woo voters including street plays and youth internships,
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