In the study, conducted by Baskin Robbins ahead of the National Ice Cream Month, Alan Hirsh, founder of Smell & Taste Treatment and Research Foundation, tried to identify how some ice cream flavours may suggest about individual personalities.
Hirsch said that they uncovered quite a few surprising finds. "For instance, we found that people who prefer Rainbow Sherbet are more pessimistic than you would think, in spite of the flavour's bright taste profile, and that those who prefer Rocky Road are actually very good listeners."
