The fashion house is marking its centennial under the leadership of creative director Karl Lagerfeld, who has rolled out a short film, "Once Upon a Time", that tells the story of the start of Chanel.
Keira Knightley, the fashion house's new face, brings to life the young but self-assured Coco, along with co-star Clotilde Hesme, who plays the designer's aunt, who worked closely with Chanel until her death.
