New Delhi: Mobile handset company Karbonn Friday announced the launch of a "Kochadaiiyaan" Signature Phone Series to bring Rajinikanth's magic closer to his fans.
The series, based on the forthcoming Tamil period drama, includes the Android-based Karbonn A36, the Karbonn A6+ and the flagship Titanium S5i along with two feature phones - the Legend 2.4 and the Legend 2.8.
All handsets in the series have an exclusive signature of "Kochadaiiyaan", signed by megastar Rajinikanth himself, on the back cover.
The limited stock of handsets, priced between Rs.1,990 and Rs.8,000, are loaded with songs, dialogues, videos, images and screen-savers of the 3D motion capture computer-animated movie.
"This association is a first of its kind initiative synergizing the legend of Rajnikanth with the mass appeal of Karbonn to offer a masterpiece collector's series for all Thalaiva fans," Sudhir Hasija, chairman, Karbonn Mobiles, said in a statement.
Karbonn has also initiated a 'Meet the Legend Slogan Contest' across multiple media.
Winners of the contest will be chosen by the thespian's daughter and the film's director Soundarya Rajinikanth Ashwin, and they will get a chance to meet the 'Thalaiva' himself.
Soundarya said: "Rajini Sir is reputed to pioneer things with style and this association with his biggest movie is nothing short of being magical. The partnership with Karbonn is a landmark step towards bringing 'Kochadaiiyaan' nearer to his fans.
"'Kochadaiiyaan' was produced to redefine the cinema viewing experience in India and in the same way this collaboration with Karbonn will open up an entirely new vista of cinema-technology association in the country."
The movie stars Rajnikanth enacting and voicing the lead roles along with performances by Deepika Padukone, Jackie Shroff, R. Sarathkumar, Aadhi, Shobana, Rukmini Vijayakumar and Nassar in significant roles.
The movie is a live action film that dramatises the duel between good and evil.