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Google plans screenless Fitbit: Could require subscription for premium features
Google is reportedly working on a new screenless Fitbit device that focuses on passive health tracking. Expected to launch later this year, the wearable may rely on app-based insights and introduce a subscription model for advanced features, targeting fitness-focused users in India and globally.
Google is shaking up the wearable world with a screenless Fitbit. Forget the usual smartwatches and fitness bands—this thing probably won’t have a display at all. Instead, it’s all about quiet, passive health tracking. The device collects your data behind the scenes, and you check everything in the Fitbit app on your phone.
Screenless Fitbit: Teased by NBA Star Stephen Curry
Stephen Curry gave us the first real glimpse on social media, calling it a step toward a “new relationship with your health". He’s hinting at a more natural, less annoying tracking experience—something you don’t have to fuss with on your wrist all day. Google saw the teaser and says more info is coming soon.
Competing with Whoop and Oura
Looks like Google is going straight after Whoop and Oura with this new Fitbit. Those devices already focus on stuff like recovery, sleep, and overall wellness, not just counting steps or showing a bunch of notifications. What sets Google’s version apart? It’s probably a dose of AI.
AI-powered health coaching
Health coaching will be front and centre. Google plans to roll out its AI-powered Fitbit health coach so users get personalised feedback on things like:
- Exercise
- Recovery
- Diet
- Hydration
- Sleep
- Even cycle tracking
That’s big for people—especially in India—who want direct, customised advice without dropping a tonne of cash on trainers.
Subscription model expected
Expect a new payment model, too. Google will probably sell you the device up front, then charge a subscription for advanced stats and health coaching. That model’s catching on everywhere, and India’s likely next in line.
Design and availability
As for the look, early sneak peeks suggest a fabric band and a clean, minimal design. No screen means it’ll be lighter and last way longer on a charge. Google’s aiming to launch later this year, but it hasn’t shared pricing or Indian release details yet.
What it means for Indian users
If it lands in India, expect fitness fans who hate distractions to take notice. But how well it does will come down to its price and whether people are ready to pay for subscription-based health insights.