Shilpa recently through her tweets hinted at some big venture. She says, "It is a very very proud moment for me because it is one of the most ambitious ventures that we have had and it is coming true today,".
"It sounds really unbelievable. This was the only area that we had not covered. So we are in the gold business now," she added.
Satyug Gold in association with the Indian Bullion and Jewellers Association, will enable the purchase of 24-karat gold bullion at 37 percent less than the market price, Shilpa said.