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  • Active Brain

    Isn't it great? Brain uses confidence to sense errors, says study

    Lifestyle | July 20, 2016 14:36 IST

    New York: The key element in our decision-making that serves to both gauging errors and revising our approach is confidence, suggested a new study. The study, published in the journal Proceedings of the National Academy

  • nielsen admits to errors in tv measurement

    Nielsen admits to errors in TV measurement

    World | October 11, 2014 9:22 IST

    New York: The Nielsen company on Friday admitted to errors dating back to March in its measurement of television viewing, statistics that serve as the foundation for billions of dollars in advertising spending for the

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