Malaika Arora Kha

How relevent is 'yummy mummy' title for young Indian moms? (see pics)

Hey, is your mummy yummy? Yikes! It's indeed as ridiculous and funny as it sounds, but a "yummy mummy" seems to be the in thing in Bollywood, what with Shilpa Shetty, Karisma Kapoor, Malaika Arora Khan,