Making matches between people who are already likely to be members of the same social network is not as rewarding as making matches between people less likely to be in the same network, said the study.
“Matchmakers may be proud that they have the social acumen to recognise a social link that others hadn't."
In addition, people may enjoy matchmaking because they view it as an act of kindness.
Matches should be made with the goal of creating meaningful connections, said the study published in the journal Social Psychological and Personality Science.
