
Smartphone design is not always done by the brands
Image Source : FileManufacturers rely most heavily on external design firms
Image Source : File90 percent Motorola smartphones are designed by third parties while Xiaomi outsourced 78 of its designs
Image Source : FileVivo outsourced the design of 50 percent of its smartphones to third parties in first half of 2024
Image Source : FileHuawei outsources around 44 percent of its designs, while Honor and the Oppo group come in at 40% and 39 percent respectively
Image Source : FileHowever, Apple and Samsung follow different paths
Image Source : FileApple smartphones are designed completely in-house. Samsung, on the other hand, outsourced 22 percent in the first half of 2024
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