"All proceeds from the event will go to the Special Olympics and directly benefit people with intellectual disabilities," said Shail Kapri, fund-raising manager for Special Olympics which has partnered with the SSL to host the event.
Freezing Rains at Phoenix Marketcity's Snow World is spread over nearly 19,000 square feet, offering ice-skating, snowboarding, snow sledging, snowfall, snow dance, slides, frozen waterfall, tunnel, igloo and many other attractions.
With a capacity to accommodate 300 people, the visitors are offered snow jackets, gloves, boots, caps and other accessories for protection against the cold.