News Politics National In Pics: Narendra Modi launches Swachh Bharat Abhiyan

In Pics: Narendra Modi launches Swachh Bharat Abhiyan

Wielding the broom, Prime Minister Narendra Modi today launched the country's biggest-ever cleanliness drive that is expected to cost over Rs 62,000 crore, asserting that the “Swachh Bharat” mission is “beyond politics” and inspired by


 “All the governments in this country have made one or the other effort to do this work. Several political, social and cultural organizations have made efforts in this direction.

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I greet all those, who have worked,”Modi said in his 25-minute address at Rajpath, where he formally kicked off the five-year-long campaign that will cover 4,041 statutory towns.

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Administering a pledge to people to make India clean, he said that this task is not the responsibility only of safai karamcharis or the government but of all the 125 crore Indians.
He said that today's campaign should not be seen as a mere photo opportunity.