India Shining was the campaign theme of the then NDA government in 2004 elections in which it was roundly defeated.
Congress, he said, believed in politics of love and empowerment of the poor.
It is the poor who will burst the BJP's marketing balloon this time too, he said.
He also took on BJP's prime ministerial candidate Narendra Modi over his claims that Gujarat feeds milk to the entire country, saying the state has had big dairy produce since 1950s and he deserves no credit for it.
BJP, he said, believed that one Gujarat model can be replicated across the country but it was not so and added that different states need their own models specific to their needs.
