News Politics National BJP flags 3,400 posters in Metro trains, Congress yet to catch up

BJP flags 3,400 posters in Metro trains, Congress yet to catch up

New Delhi: For the first time, the Delhi Metro has become an advertising ground for the political parties with BJP racing ahead of its rivals, including Congress, by putting 3,400 posters inside the train coaches

Eg Communications, the agency to which the DMRC - Delhi Metro Rail Corporation, has outsourced its advertisement space, says that the company had approached all the major parties for advertisements.

“We had approached all the major political parties in the capital, BJP was the first one to take this opportunity.

There is no bias in the process. Congress posters are yet to come.  But they have said they will get back to us in a day or two,” Manish Sethi, Director of the company said.

“Till today, more than 3,400 BJP posters have been put up in 30 metro trains on lines 2 to 6. Metro Line 2 has 10 trains, Line 3 and 4 have 5 trains each, while Line 5 has four and Line 6 has six trains,” Sethi said.  

He says they argued that if ads were allowed everywhere else in Delhi, then why should the Metro alone be excluded.