Curated by Vogue India, the Vogue Wedding Show in partnership with the Taj Group, also has Flagship by FNP (a floral boutique), Puneet Gupta (wedding cards, personalised invites and gift boxes) and Swarovski as participants.
“It's been good business so far. The point is not to sell here but to drive them to our stores and showcase collections. We want to push the idea of gifting a shawl. Starting from Rs.1 lakh, all the products are for women,” said Bhuvan Ahuja, retail head, Ahujasons shawlwale (P) Ltd.
Ahujasons, established in 1979, had to spend “quite a lot” for the stall but they find it worth every penny and want to be a part of such exhibitions in future.
“We have never been a part of exhibitions. We do plan to do more and we are looking for Delhi and Middle East markets,” he said.
Sachin Jain, president, Forevermark Diamonds Pvt. Ltd., is also happy with the footfalls.
“We were sponsors last time too. We don't sell anything. We are sponsoring the show, so we just want people to know the story of Forevermark. It's an important platform. It is not just window shopping and is important for brands like us,” Jain said.
