India's contribution to the world is way more than just a 'zero' (no pun intended). And apart from spices and several brands which outshine globally, our country has taught the world to live a healthy in an interesting way. No, we aren't talking about yoga this time. These days the hot selling topic is organic and chemical-free products like 'Dattun' (natural toothbrush). Yes, Indian products like these are finding quite a good space in global shelves.
Recently, Harsh Goenka took to Twitter to share a post on how simple Indian products are being sold in US supermarkets as something excotic. The industrialist, who is known for his buzzworthy tweets shared a picture of ‘Dattun’ which is being sold in US for Rs 1100 as ‘organic toothbrush.’ In his tweet he wrote, “This is the same ‘dattun’ used by people in our villages now sold in US supermarkets for $15 as ‘organic toothbrush’. #marketing”
As he tweeted the image, a lot of Twitterati were surprised and reacted saying 'marketing is an art.'
Check out their reactions here:
This is often how things work.— Siddhesh Chaudhari (@SiddheshC8) September 17, 2020
First western products make their way and capture Indian market in name of "modernization", then they discover excellence of age-old Indian stuff then they capitalise on it by branding.
Also try to patent like on basmati, turmeric, neem, etc.
Marketing... Is an art unto itself as well, @dineshjoshi70 :D— Vidyut Singhania (@vsdaking) September 17, 2020
Sir don’t you think it always was this way!!!We now even in India need to pay approx 3 times the price to eat organic food & when we procure anything from international website the price is double due to export duty+shipping price!— Reshma Pai (@ReshmaPai15) September 17, 2020
Marketing is an amazing thing! This marketing appeals to the deep desire of many people to get back to a more natural way of living. People are buying that feeling more so than the toothbrush. It’s fascinating!— JJ Lowery (@JJ_incredible) September 17, 2020
As per western media, thier scientists have discovered that we should eat 1/3 of Protein & 2/3 of carbohydrates in our diet, but they don't know that we are doing these things since thousands of years.— Nifty Team Bengaluru 🇮🇳 (@NiftyTeam1) September 18, 2020
Get an Idea 💡 from India, market it in Western Countries.
😂😜— PadmaRani (@KPadmaRan1) September 17, 2020
2. Original pic.twitter.com/FWg8CKjPgU
Haha! In my village,when we were small,we used to see many people plucking the small bamboo branches and chew to get the organic 🦷 teeth😂😂😂😂😂😂😂😂😂😂— Dr Ratnabati Devi Meitram (@DrRatnabatiDevi) September 17, 2020
Sir, we are leaving our time tested customs whereas others are finding these useful. Drinking water overnight stored in copper vessels, using Lassi, Nimboo Pani instead of soda water & using many home remedies for minor ailments are now becoming unpopular.— Pipalkoti (@Pipalkoti) September 17, 2020
Sir, organic food for which we pay extra is same what was produced naturally prior to fertilizers era. So, more natural & indian and people are paying extra for natural !!— Puneet K Tayal (@PuneetKTayal) September 17, 2020
So guys, what are your thoughts on Harsh Goenka's tweets?