A recent study found out that Facebook has been having some trouble in maintaining its position among the top 10 apps in the US market this year. As per the report of TechCrunch, it has been stated that the tech giant's app has lost its popularity in the App Store's Top Charts, the reason being- the younger users have switched to fresh social networking platforms like TikTok and now BeReal.
In the US last year, Facebook only seven times failed to make the Top 10 list of free iPhone apps, according to the poll. However, by 2022, that number has already risen to 97, a sign that Facebook would be losing ground as new applications compete for the top spots in the App Store charts.
For a more direct comparison, Facebook's app fell out of the App Store's Top 10 apps just six times during the first half of 2021. In the first half of 2022, however, it has dropped out of this grouping a total of 59 times, per data provided to TechCrunch by app intelligence firm Sensor Tower.
It even once stayed out of the Top 10 for as long as 37 consecutive days in 2022, the firm noted, up from just two consecutive days in 2021.
It found Facebook's drop-off times this year were mainly concentrated in April, May, and June. April was Facebook's worst month so far, as the app's rank fell into the 30s on April 18, and then reached as low as No. 44 on April 21.
Notably, this was around when BeReal was climbing the App Store's Top Charts, breaking into the Top 5.