Apple the Cupertino technology giant is all set to launch a range of new products at its headquarters in California on Monday. The launch will include a Netflix competitor, a revamped news service and a subscription-based gaming offering.
The event will take place at the Steve Jobs theatre on campus where the company plans on entering the fast-growing global content streaming market.
According to the Verge, "Apple has been looping a video from the theatre, teasing its focus on television".
The upcoming live streaming video has been stylised to look like a TV set and has been switching between a handful of different angles of the Steve Jobs theatre.
The company has invested over 1 billion dollars into making the new content and streaming service that will compete with the likes of Netflix, Amazon and Hulu.
Reports suggest, "The company is building a new content store focused on offering bundles with cable services like HBO, Showtime and Starz. Put more simply, Apple may be looking to disrupt cable TV by essentially becoming a cable TV provider"
The tech giant, Apple has been working on developing contents that include
"Amazing Stories" by Steven Spielberg; crime show "Are You Sleeping?" that has been produced by Reese Witherspoon and stars Octavia Spencer; "Calls" which is an adaptation of a French short-form series; "Central Park" that is an animated musical comedy from Loren Bouchard and "Defending Jacob" -- a thriller adapted from William Landay's novel, starring Chris Evans, and more.
Other reports from TechCrunch suggest that there will be another Apple project "Shantaram" that will be a series based on the novel by Gregory David Robert. This will be the story of a man who escapes from an Australian prison and ends up in Bombay (now Mumbai).
There will also be an untitled M. Night Shyamalan series and untitled Oprah Winfrey projects, among others.
How and where to watch the live stream
The Apple special event can be live streamed from Apple's events page and will go live at 10:30 pm IST (10:00 am PDT). Apple recommends its users to watch the stream on Apple devices like iPhone, iPod Touch, iPad and MacBook etc.
(With IANS inputs)