Tuesday, July 23, 2024
Advertisement
  1. You Are At:
  2. News
  3. Technology
  4. Apps
  5. Microsoft Bing with OpenAI integration outpaces Google in page visits

Microsoft Bing with OpenAI integration outpaces Google in page visits

Since the unveiling of Microsoft's artificial intelligence-powered version of Bing on February 7, page visits on the search engine have surged by 15.8 percent, while visits to Alphabet-owned Google have declined by nearly 1 percent, as of March 20 data.

Edited By: India TV Tech Desk New Delhi Published on: March 23, 2023 19:30 IST
Microsoft Bing with OpenAI
Image Source : HTTPS://NEWS.MICROSOFT.COM Microsoft Bing with OpenAI integration outpaces Google in page visits

According to Similarweb, the incorporation of OpenAI's technology into Bing, which is owned by Microsoft, has led to a surge in the search engine's usage , enabling it to compete more effectively with market leader Google in terms of page visits. Following the launch of Microsoft's AI-based Bing search engine on February 7, there has been a significant increase of 15.8 percent in page visits,  while visits to Alphabet-owned Google have declined by nearly 1 percent, as per the data of March 20.

These statistics are an early indication that Microsoft is gaining an edge over Google in the rapidly evolving competition for generative AI supremacy, powered by technology such as that used by ChatGPT.

ALSO READ: Second wave of layoffs in Meta

Figures also highlight a rare opening for Microsoft to make progress in the search market, which is worth over $120 billion (nearly Rs. 9,89,600 crore) and has been dominated by Google for decades with a market share of more than 80 percent.

DA Davidson & Co analyst Gil Luria predicts that Bing will continue to gain a larger share of the search market in the coming months, particularly if Google lags in integrating generative AI technology into its own search product.

ALSO READ: 6 cybersecurity providers for data protection and security solutions

Although the majority of users have had access to Bing's AI since February, Google's chatbot Bard has just lately started to be made available to the general public.

Related Stories

According to Gil Luria, despite having less than a tenth of Google's market share, even a 1 per cent or 2 per cent conversion of users to Bing would significantly benefit Bing and Microsoft. App research firm Data.ai reports that global downloads for Bing have increased eightfold following the integration of AI technology, while downloads for the Google search app have declined by 2 per cent during the same period.

ALSO READ: Elon Musk no longer the world’s richest person, falls to second position

Nevertheless, some analysts believe that Google, which became the dominant search player in the early 2000s by unseating then-leader Yahoo, could overcome its initial setbacks and maintain its market lead.

ALSO READ: Amazon launches 5th Gen Echo Dot at Rs 4,999

Advertisement

Read all the Breaking News Live on indiatvnews.com and Get Latest English News & Updates from Technology and Apps Section

Advertisement
Advertisement
Advertisement
Advertisement