Caribbean: An off-field venture by young Indian cricketers, who are part of the Indian squad visiting West Indies, has not gone down too well with the Board of Control for Cricket in India (BCCI).
In a strong reprimand to the Indian team, the sports body has asked players to refrain from setting a bad example after pictures on social media showing them chilling out on a beach with beer in their hands went viral.
The sports body has asked the team manager to send a message to the players to behave on the tour and not to set 'a bad example'.
"Some of the BCCI officials aren't happy with players posting such images on social media. There has been no written communication, but the manager has been asked to send a message to the players to ensure that nothing that could set a bad example should be posted online," a BCCI official was quoted as saying by The Hindu.
"Many kids blindly follow the star cricketers' actions on and off the field, so our boys have got to always keep that in mind. They should always consider the sense and sensitivities of Indian cricket fans," another BCCI official told the media.
The picture that was going viral on social media features K.L. Rahul, the Karnataka top-order batsman with a beer pint in his hand, posing with all-rounder Stuart Binny, speedster Umesh Yadav and a support staff member.
The photograph was deleted from the player's social media handle after BCCI's stern reaction.
Notably, Rahul has smashed two half-centuries against the WICB President's XI team with the latest one coming at Basseterre yesterday.