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Brand Modi: Why presidential style campaign suits BJP

New Delhi: Both supporters and opponents of Narendra Modi feel mesmerized by the media blitzkrieg that the BJP has unleashed in order to create buzz around ‘Brand Modi'.The BJP has turned the present election campaign

Raj Singh [ Updated: April 30, 2014 7:20 IST ]
brand modi why presidential style campaign suits bjp
brand modi why presidential style campaign suits bjp

New Delhi: Both supporters and opponents of Narendra Modi feel mesmerized by the media blitzkrieg that the BJP has unleashed in order to create buzz around ‘Brand Modi'.


The BJP has turned the present election campaign into a US style presidential campaign where one person takes the centre stage and it's the candidate whose charisma and persona becomes the pivot around which all debates are conducted.

BJP's opponents have denounced the attempts of the party to focus excessively on one person and they have pointed out that India follows Britain's Westminster model and not the presidential model of US.

Modi is asking the voters to make him the ‘chowkidar' so that he could guard public money with all the honesty and integrity. Rahul Gandhi, on the other hand, says that all powers can't be handed over to one person.

The question is- why has the BJP opted for presidential form of government and will it work for the party?

The reality is that for the BJP, there was no other option than to switch over to the presidential style of campaign especially when the party was desperate to storm back to power after sitting in opposition for 10 long years.

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